Mar, 10
Google Tests TV Search Service
Google Inc. is testing a new television-programming search service with Dish Network Corp., according to people familiar with the matter, the latest development in a fast-moving race to combine Internet content with conventional TV. PM Report: Google Tests New TV Search 9:12 Google is testing a new service with Dish that allows users to search content from Web videos and personalize a lineup of shows, WSJ’s Jessica Vascellaro reports. Plus, MarketWatch’s Dave Callaway and Mark Hulbert look at the markets a decade after the dot-com bubble burst. The service, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite-TV service as well as video from Web sites like Google’s YouTube, according to these people. It also lets users to personalize a lineup of shows, these people said. With the test, Google moves deeper into a crowded field of companies, large and small, that have been trying for years to marry the Web and TV and their business models—from rivals Microsoft Corp. and Apple Inc. to the manufacturers of televisions and set-top boxes. Just last week, TiVo Inc. announced new digital video recorders that blend broadcast and online content. Google’s test, which began last year, is limited to a very small number of the company’s employees and their families and could be discontinued at any time, said the people familiar with the matter. Viewers in the Google test, these people said, can search by typing queries, using a keyboard rather than a remote control. Google hopes to connect the service with its nascent TV ad-brokering business, allowing it to target ads to individual households based on search and viewing data. A Google spokeswoman said the company doesn’t comment on rumor or speculation. A spokeswoman for Dish Network, which has roughly 14 million subscribers, declined to comment. Previous efforts to access Internet programming on TV sets have failed to catch on, partly because they required consumers to purchase extra hardware. By working directly with an operator like Dish and its hardware, Google could avoid the such issues. Unlike earlier efforts, Google’s service isn’t just about accessing Web content. It is also a search service that is integrated with the operator’s programming. For Google, which dominates Web search and the advertising revenue generated by it, the test represents another effort to extend its technology for delivering targeted ads into new fields, as its search business slows down. The company is already playing a major role in the market for smart phones and mobile ads, for example, using an operating system called Android that is gaining popularity and supports a range of Google services. Google appears to be pursuing a strategy to deliver ads across many Intenet-enabled devices from many Web sites. The company hasd begun to target the market with a nascent ad-brokering business called Google TV. On the content side, its YouTube site has struck a variety of syndication deals with TV makers and console companies. In addition to the test with Dish, Google has been talking to a range of other television-service providers and hardware makers, prodding them to use its Android-based technologies to offer a broader range of programming, a more personal experience and ads. Google Chief Executive Eric Schmidt said in a January interview that it “makes sense that people would use Android as an operating system for set-top boxes and buddy boxes and TVs” and added “all of those ideas have been proposed by our partners.” Mr. Schmidt said Google isn’t in the business of making the hardware itself, however. But playing any major role in TV won’t be easy. Despite moves to create more open standards around set-top boxes, most cable and satellite companies closely guard their set-top box software and their overall programming experience. While many are scrambling to find ways to take advantage of programming delivered using the Internet, hardware companies and operators have tended to custom-tailor such offerings rather than offer access to all Web sites. They may actively resist the notion of opening their services to Google. To make TV ads more targeted, cable companies have banded together to form Canoe Ventures, a consortium that has agreed to roll out ads targeted at particular demographics– and eventually households—on a national scale. The project has been delayed due to technology issues. Google’s own TV ad business is a cautionary tale. Google has sold ads on TV since 2007, opening the program up to all advertisers in 2008. Currently advertisers can buy TV ads online for nearly 100 national cable networks, according to the company, and track how the ads perform. But the program, which relies on an online auction similar to its search business, hasn’t generated any material revenue for the company. Google has attributed the reception to the fact that many set-top boxes or TVs aren’t capable of delivering the two-way feedback it uses to tailor its algorithms. That problem has eased somewhat lately, as a large number of new TVs now come with Internet connections. People familiar with the matter say Google plans to pursue a similar strategy on TVs as it did with mobile phones, using Android and other software technology to help open TVs and set-top boxes to new content and new ads. Richard Doherty, director of technology consulting firm Envisioneering Group, says Google has a good shot of luring users due to technology advantages. For instance, he says set-top boxes running Android or other bits of software Google developed, like Chrome, could be updated instantly, while operators take much longer to refresh their offerings. “No one Net entity has the deep resources to give so many viewers free features which could enrich Google far beyond the operators’ own dreams,” he said.
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Mar, 10
Online Marketing: The Face of The 21st Century Marketing
At the onset of the 21st century, the media for marketing has tremendously change. At a certain point in time, businesses depend on business cards, yellow page ads and brochures, newspapers, radio and television for their marketing. These are still part of the marketing drives of companies today but a bigger part of the marketing efforts now are centered on the so called “Online Marketing”.
Online marketing also referred as i-marketing, web-marketing or e-Marketing is the marketing of products or services through the internet. This form of marketing rooted from the change in searching behavior of the customers at the present time. Most people now look for products and services online from desktops, laptops and cell phones. In line with this, companies whether small or big must carefully regard this fact. Below are some of the reasons why companies should strengthen their online marketing campaigns:
1. When the modern day consumers need services or needs to purchase something, their first stop is the internet. Good online marketing tactics will make sure that it is your site that they will find when they are shopping for your product or service.
2. Compared to conventional marketing strategies, marketing over the internet enables companies to reach highly targeted audience, quickly and more cost-effectively.
3. Online marketing lets you get instant conversions at any time of the day from anywhere in the world. Your costumers can buy your products and services immediately.
4. Online marketing allows small and big companies to compete in the market at the same level.
As it appears, online marketing is not just effective in today’s business world, it is necessary.
To get you going with your online marketing campaigns, you can consider different tactics depending on your priorities on your business. If you have sufficient budget you can get the service of online marketing companies and if not there are some things you can execute on your own. These includes making simple optimization on your website, participating in blogs and forums and submitting your website to open directories.
Learn more how good Online Marketing Strategies also called Internet Marketing can boost your business sale for life!
Tags: cms, e-commerce, ecommerce, internet marketing, Online Marketing, Search Engine Optimization, sem, SEO, seo copywriting, web design, web designer, web developer, web development
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Mar, 10
Quick Tips for Video SEO
And Cut, that’s a wrap. So you’ve got your video edited and put online. Great, now what? Well you need to do some legwork so that it’s easier for people to find your video. No, it’s not a massive amount of work but it is a necessity because the whole point of making the video is to have people watch it, right? Right! So follow these simple tips and you’re on your way.
Backlinks are Good – Backlinks are one-way links from other websites to your video. Google puts a lot of stock in these and the more you have the better it is. So what you need to do is create them. There are three quick ways that you can do that. First when you publish that video make sure you let the world know through a news blast, a press release or some other announcement that will get picked up and published. Be sure to put links to the video in them or they’re useless. Second head to online directories, social bookmarking sites and the social networks and drop links to the video there because that’s a lot of people who will be able to find it a lot quicker. Finally, keep your own media list that includes sites with forums and blogs that pertain to what your videos are covering. That will give you a personal network of people and sites where you can go and drop links yourself of ask them to do it for you. Bingo! Backlinks!
Text-ify! – Video comes with audio and that’s great and cool. But sometimes you need a little text to go a long way and that’s where subtitles and captions come into play. By putting these up there with your videos it ensures that those who can’t hear will still get the message. Whether they are hearing impaired or just at work where they aren’t supposed to be watching videos, your information will still be accessible. Subtitles are great if you want to have people who speak multiple languages get the point as well since you can generally attached multiple subtitle files, one for each language. Be sure that you put in your website address or some other form of contact information so they know where to find you.
Submit to Multiple Sites with Multiple Titles – If you are going to post the video to your blog that’s fine and dandy but also consider putting it on other video sites like YouTube, MetaCafe and more. You might even consider getting an application that will do the submissions for you automatically. When you do put the video on a range of sites be sure to use different titles but incorporate your core keywords in each one so that you rank higher on them and multiple times. Plus, if you have secondary keywords you can work them into some of the titles also to get ranked on those as well.
Yes this all sounds so simple right? Well it is, but if you don’t do it you’re sure to hardly ever generate traffic on your videos. So what are you waiting for? Even if you’ve got older videos on your site that are under-performing you can do all of this to get them revitalized and bringing you more traffic. [youtube:RrgBc1b41xc;[link:YouTube Search Optimization Tips];http://www.youtube.com/watch?v=RrgBc1b41xc&feature=related]
These are some tips to get started, but most businesses prefer to work with a trusted video seo (vseo) company. Successful video search engine optimization requires professional keyword research, optimization and distribution. Consider the internet’s most trusted authority for video optimization , ReelSEO.com.
Tags: e-marketing, internet, internet marketing, marketing, Online Marketing, Optimization, search, Search Engine Marketing, Search Engine Optimization, search engine tactics, SEO, seo resources, video, video streaming
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