Search Engine Optimization (SEO)

Search Engine Optimization Advertising

The purpose of Search Engine Optimization is
to increase web visitor counts by ranking the highest possible in search results using the most appropriate keywords when describing the content of your site. Rather than a struggle to out-do your competition this relative ranking is often viewed as a struggle to best use a few keywords. When you search using your target keywords, you will see the leading site in the rankings. Your goal is to be better than that number one site

SEO Process

Search engine optimization (SEO) is process aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.

SEO also refers to “search engine optimizers,”
an industry of consultants who carry out optimization projects on behalf of clients’ sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.

Making Viewer Usability – the objective of your site
When doing search engine optimization you need to keep the user in mind. First you design so that your site is user friendly, after that the search-bot. After all, the objective of the site is to sell a service or products and if the user finds the site difficult to navigate they will quickly hit the back button.

Of course without users you can’t sell products, but without the search-bot there other ways of getting traffic.

Guidelines for designing a user friendly site:

  • Ask for user input
  • When proofreading read your content aloud to see if sounds too keyword heavy. You may be thinking too much about the search engines, try adding some pronouns.
  • Be careful not to abuse the title=““attribute on all your tags this can result in the title being shown in the tooltip on mouse-hover.
  • Some SEO moves, such as clean URL’s make the site nicer and easier on the user.

Search Engine Optimization 101, (SEO)
Before you begin to SEO you must first make your website user friendly. By that I mean make sure each page is in compliance with search engine standards and is ready to be indexed correctly

Define your list of target keyword
When you are optimizing your website you are optimizing for target keywords. That is, you need to create a list specific keywords and phrases which are relevant to people looking for your product or service.

Simply put:

Firstly, will people find what they are searching for at your website? If not it’s a waste of time. If that’s the case, exactly what are the keywords they’ll be searching for? Once you have determined that, make a specific list of relevant words and phrases, these will be your target keywords.

Lastly, how competitive are your target keywords? That is, how many other websites are targeting these same keywords? You need to be realistic when it comes to targeting highly competitive keywords. It may even be in your best interest to target less popular keywords.

Architecture Design
When building a house you need to first build a strong foundation well the same principal applies when building web sites a strong foundation is crucial. For web sites the strongest foundation you can build on is xhtml and css (Cascading Stylesheets ). With xhtml/css you are able to separate content from layout, this has many advantages such as: both search engine and user friendly; easy to edit which makes it easier to maintain. All too often web site architecture is ignored by “SEO experts.” That is never the case at Zeus Design, we always consider fit, form, functionality and search relevance.

Title and Meta tags
All search engines use title tags to gather information about your Web site. What you put in this tag is a key factor in which search queries you will rank highly with in the major search engines. Title tags are definitely one of the “big three” as far as the algorithmic weight given to them; they are equally as important as your visible text copy and the links pointing to your pages.

While other meta tags may play a role in search engine optimization, Title and description are the two that demand the most attention. Use individualized title tags and descriptions for each page of your site that you want to optimize.

Content is king!
After architecture and design content is the most important aspect of the optimization process since this is the reason a user will visit your site. Not only does your content need to be relevant, your pages must be easily accessible to your visitor. If you begin with the premise that the search engine is a visitor and you use CSS for layout this is what CSS can do for your content: They have higher search engine ranking because they contain a far greater content to code ratio than table-driven ones making it easier for search engine spiders to access page content. They download faster than table-driven pages; they also have better accessibility and cross browser compatibility making your pages usable on a broad variety of web devices.

Tips For Building Links

  • Search for links from related sites
  • Mix homepage and internal links
  • Seek links from older sites
  • Seek links on the upper half of the page
  • Seek links within page content
  • Seek non-reciprocal links
  • Vary link titles 

 

GET STARTED TODAY WITH OUR SEO ONLINE  MARKETING FIRM.  OPTIMIZATION ADVERTISING, LLC  8440 Rea Road, Suite L  CHARLOTTE, NC 28277.  CALL 704-905-8275, visit http://www.optimizationadvertising.com,  or e-mail admin@optimizationadvertising.com.

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Search Engine Optimization
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including Search Engine Search Engine Positioning, Search Engine Marketing, Local SEO, Organic SEO, Link building and many more.

Search Engine Positioning
Is your website appearing at the top of the Google results? Can there be a higher qualified lead than someone who just searched for YOUR specific product or service? Dominating the major search engines for your related keywords should be your #1 priority. Our staff has been generating incredible results for just about every industry imaginable by moving their websites to the top of the major search engines such as Google. This is done through the sponsored listings, the "local" Google map listings and the much coveted, non-sponsored, free listings. Services include internal search engine optimization, inbound link building, SEO copywriting and press releases, social networking and other forms of search engine advertising services that will make your website a magnet to highly qualified prospects. Out of literally hundreds of thousands of websites claiming to offer search engine positioning services, we consistently rank as one of the top ten companies in the United States according to numerous third-party sources such as TopSEO's, PromotionWorld, Website Magazine and Visibility Magazine.

We provide something for everyone; from small, local businesses to Fortune 500 companies. Our services include proven and successful organic optimization, inbound link building, seo friendly copywriting, social media marketing, monthly analtyics, conversion tracking and more. All working together to generate a positive ROI.

Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'

Local SEO Services
(dominate your local online market and appear within Google's local map listings) Localized keywords, such as Colorado Springs real estate, are far less competitive than generic terms (such as real estate). Because of this, small businesses who are targeting niche, local advertising can benefit from our very affordable local marketing plans which include keyword research, optimization, link building, Pay Per Click setup in Google, and getting listed in Google's local "map" listings. Affordable SEO and local internet marketing services do not require 12-month terms and can be purchased as a one-time fee service. Purchase a local marketing package for the best results - or purchase services a la carte. Learn more about our affordable search engine optimization services.

Mobile SEO
So really we can revise the definition to say that mobile SEO is about making sure that a business is as visible as possible on the mobile web. Whether that involves people seeing your phone number, finding your shop on a map or actually visiting the website is irrelevant.

On page SEO
refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.

Some of the on page factors include:

Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.

Optimization of all your meta tags which mainly includes (title,keywords and description)

Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.

Creation of sitemap is important so that all your web pages are indexed by search engines

Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.

Make sure that your html code is free of errors and warnings

Some of the on page factors to be avoided:

Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.

Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized

Duplicate content to be avoided.There is no substitute for unique, original and useful content.

Off page SEO factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.

Some of the off page factors include:

Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.

Building quality links for link building purposes which include relevance,page rank and authority sites.

Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on

On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion

Domain Selection
If you think the selection process and the name you have chosen for that shiny new domain name won't make any difference in the search rankings of your new or existing website, think again.Today more than ever, all search engines do carry a lot of weight to the keywords or key phrases that are present in your domain name. Ask any SEO professional firm that has been in this business for at least three or four years and they will tell you that the careful research and the final selection of the domain name you will use can have a tremendous positive impact in the search results pages from Google, AltaVista, Fast-all-the-Web, Yahoo, MSN, Inktomi, DMOZ and just any other search engine in existence today.

Keyword Research
Keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.

Many online marketers make the mistake of only doing keyword research at the start of a project. That's a mistake because people's search behavior changes over time. New products and new fashions emerge and with them, different keywords. These are opportunities you can capitalize on.Keyword research is an ongoing process that you should build into your weekly schedule. You'll gain a deeper understanding of your markets, you'll spot emerging trends and new profitable niches before your competitors

CPA (Click-Per-Action) Marketing - The "New" Wave?
Have you heard about all the buzz going around about CPA marketing and networks? Unless you have been hiding under a rock for the past 8 months, CPA (click per action or cost per action) is undoubtedly the *new* way to really make money online. The concept behind CPA marketing is real simple, you get money for generating leads for CPA networks.

PPC for Today, SEO for Tomorrow
Pay Per Click Services (get on the first page of Google & Yahoo FAST through their sponsored listings)Sponsored listings can place your website at the top of Google's first page within days! Our full service setup and Pay Per Click services, also known as search engine marketing, is an affordable and scaleable way to receive quick, relevant traffic to your website. Our full-service Pay Per Click (ppc) plans include options such as key phrase research, setup & maintenance, conversion tracking, geo targeting, scheduling, detailed monthly reports, and on-going phone support for highly effective campaigns.

Social media marketing
is initiated on social media web sites like Facebook, LinkedIn, MySpace, YouTube, Flickr, Twitter, Digg, Delicious, blogs, and relies on the premise that a marketing message, packaged in exceptionally good, outrageous or unique content, in the form of video, text, audio or widgets, can be virally distributed throughout the social web to invite people to interact and to share it with other people.

Unlike Word of Mouth Marketing, where the primary goal is to target "influencers" to spread the message online and offline, social media marketing is a marketing strategy that is based on connecting directly with the target communities, engaging them and generating content or discussion online. The latter can range from submitting a How-To article or Tip sheet to Digg or bookmarking it at Delicious, putting images up on Flickr, having conversations on Twitter, uploading videos to YouTube and establishing a Fan Page at Facebook or just passing a web page on to a friend via email.

Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.