Website Design

Expert SEO Website Design Search Optimization

SEO Web Design

Website Design Search Engine Optimization (SEO) At High Power Marketing  Design, we live Expert SEO website design and software development every day. It’s part of our culture and forged into every project we complete. What is expert SEO website design?

True SEO Web Design isn’t magic or hocus pocus, its an art that requires following a fairly defined path of website development including valuable reader content, properly design pages, prominently placed key search terms, search term refinement and page comparison.

What is SEO Web Design?

Professional SEO Web Design starts with identifying the target market, keywords and online competition. Once we have developed a sound search engine optimization strategy, we create a look and feel that demonstrates the web position of the client.

Will your website deliver the results you want?

Do you have a website that has fallen into the trap of the “Top 10 Website Mistakes” category or a fashionable design with little organic traffic? High Power Marketing Design can help you develop an e-commerce strategy that delivers the results you want from your e-business position. Whether you’re just beginning, enhancing your existing website or ready to launch E-business or E-commerce strategies, we have the right solutions for you

Top 10 Website Mistakes

1.     Poor Web site Construction
Ok, here’s one I don’t fully understand. Companies sometimes elect to have inexperienced individuals author their websites. The cost is usually very cheap, but the results are often the same. Your web site is your calling card and may be the first and lasting impression to potential buyers, this is not the place to cut corners.

2.     Network URL Web site Hosting
Another area to avoid pinching pennies. Rather than having their own web URL (www.cbsoutsource.com), some businesses elect to have networks host their websites. Big mistake, while you may save 10 or $15.00 a month, potential buyers are not impressed. Would you rather buy or associate with www.companystore.com or www.members.tripod.com/companystore? The same rule applies to e-mail.

3.     So Slow I’m Falling Asleep
Studies prove your web site should load in 10 seconds or less at 28,800 K or you will stand the chance of loosing customers. In addition, some companies create sites that are rich with content but force complete page reload with each click, rather than exchanging new content. Surfers may make it through one or two pages… then on to a competitor.

4.     Picture Overload
Pictures, Pictures, animations and more pictures. New web authors often make the mistake of adding large file size or extensive graphic images. This greatly increases the page load time and often creates a confusing and unfocused site path. When it comes to graphic images, opt for a few high quality images representing the content on each page. Amateur designers often create web site with full graphic page load content. In addition to slow speed, web search engines search for text content and will not recognize graphic only websites.

5.     Boring…
Just the opposite of 4, businesses create pages without graphic content and mega text listings. One picture can speak volumes about your business, you just don’t want to saturate the pages.

6.     Build It, They Will Come
Many businesses think that just having a web site will blow the ceiling off your sales. In fact, some web designers may lead you to believe the same. This couldn’t be more wrong. If you fail to follow these important steps, we can almost guarantee you will be disappointed.
Develop a web strategy
List with search engines to help buyers find you
Collect visitors e-mail addresses so you can develop programs to bring them back
Offer content and information that is helpful and informative.
Manage and change the content of your web site often.
Develop e-campaigns that bring in new visitors.

7.     Static Websites
Companies that don’t change their web site sacrifice repeat traffic. Your web site strategy should include tactics to create regular visitors. Would you want to read the same newspaper every day?

8.     Where are You?
Some businesses make the mistake of not supplying mapping to their location or telephone contact information. A customer will be more likely to return more often once they are comfortable with navigating your website.

9.     Who are You?
Many businesses make the mistake of assuming visitors will understand what they do and are often mistaken. Have you ever visited a site and found yourself saying “what do they do?” Your site should clearly make a statement of your services and company.

10.   Professional Image
It’s up, it’s gone and then it’s back again. Disappearing websites, broken links, dead-ended pages, poor image and poorly formatted pages fill the 10th position. You wouldn’t turn your business phones off or install greetings that do allow customers to contact you. Quality, image and professionalism are of paramount importance in every facet of your business

GET STARTED TODAY WITH OUR SEO ONLINE  MARKETING FIRM.  OPTIMIZATION ADVERTISING, LLC  8440 Rea Road, Suite L  CHARLOTTE, NC 28277.  CALL 704-905-8275, visit http://www.optimizationadvertising.com,  or e-mail admin@optimizationadvertising.com.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Search Engine Optimization
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including Search Engine Search Engine Positioning, Search Engine Marketing, Local SEO, Organic SEO, Link building and many more.

Search Engine Positioning
Is your website appearing at the top of the Google results? Can there be a higher qualified lead than someone who just searched for YOUR specific product or service? Dominating the major search engines for your related keywords should be your #1 priority. Our staff has been generating incredible results for just about every industry imaginable by moving their websites to the top of the major search engines such as Google. This is done through the sponsored listings, the "local" Google map listings and the much coveted, non-sponsored, free listings. Services include internal search engine optimization, inbound link building, SEO copywriting and press releases, social networking and other forms of search engine advertising services that will make your website a magnet to highly qualified prospects. Out of literally hundreds of thousands of websites claiming to offer search engine positioning services, we consistently rank as one of the top ten companies in the United States according to numerous third-party sources such as TopSEO's, PromotionWorld, Website Magazine and Visibility Magazine.

We provide something for everyone; from small, local businesses to Fortune 500 companies. Our services include proven and successful organic optimization, inbound link building, seo friendly copywriting, social media marketing, monthly analtyics, conversion tracking and more. All working together to generate a positive ROI.

Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. The New York Times defines SEM as 'the practice of buying paid search listings'

Local SEO Services
(dominate your local online market and appear within Google's local map listings) Localized keywords, such as Colorado Springs real estate, are far less competitive than generic terms (such as real estate). Because of this, small businesses who are targeting niche, local advertising can benefit from our very affordable local marketing plans which include keyword research, optimization, link building, Pay Per Click setup in Google, and getting listed in Google's local "map" listings. Affordable SEO and local internet marketing services do not require 12-month terms and can be purchased as a one-time fee service. Purchase a local marketing package for the best results - or purchase services a la carte. Learn more about our affordable search engine optimization services.

Mobile SEO
So really we can revise the definition to say that mobile SEO is about making sure that a business is as visible as possible on the mobile web. Whether that involves people seeing your phone number, finding your shop on a map or actually visiting the website is irrelevant.

On page SEO
refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.

Some of the on page factors include:

Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.

Optimization of all your meta tags which mainly includes (title,keywords and description)

Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.

Creation of sitemap is important so that all your web pages are indexed by search engines

Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.

Make sure that your html code is free of errors and warnings

Some of the on page factors to be avoided:

Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.

Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized

Duplicate content to be avoided.There is no substitute for unique, original and useful content.

Off page SEO factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.

Some of the off page factors include:

Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.

Building quality links for link building purposes which include relevance,page rank and authority sites.

Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on

On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion

Domain Selection
If you think the selection process and the name you have chosen for that shiny new domain name won't make any difference in the search rankings of your new or existing website, think again.Today more than ever, all search engines do carry a lot of weight to the keywords or key phrases that are present in your domain name. Ask any SEO professional firm that has been in this business for at least three or four years and they will tell you that the careful research and the final selection of the domain name you will use can have a tremendous positive impact in the search results pages from Google, AltaVista, Fast-all-the-Web, Yahoo, MSN, Inktomi, DMOZ and just any other search engine in existence today.

Keyword Research
Keyword research is the process of finding out the words and phrases that your potential customers use online. We're all creatures of habit and what we type into the search boxes isn't random, it's influenced subconsciously by our language and culture. Our searches follow certain patterns, we share the same types of words, we're influenced by news stories and the latest buzz or fashion.

Many online marketers make the mistake of only doing keyword research at the start of a project. That's a mistake because people's search behavior changes over time. New products and new fashions emerge and with them, different keywords. These are opportunities you can capitalize on.Keyword research is an ongoing process that you should build into your weekly schedule. You'll gain a deeper understanding of your markets, you'll spot emerging trends and new profitable niches before your competitors

CPA (Click-Per-Action) Marketing - The "New" Wave?
Have you heard about all the buzz going around about CPA marketing and networks? Unless you have been hiding under a rock for the past 8 months, CPA (click per action or cost per action) is undoubtedly the *new* way to really make money online. The concept behind CPA marketing is real simple, you get money for generating leads for CPA networks.

PPC for Today, SEO for Tomorrow
Pay Per Click Services (get on the first page of Google & Yahoo FAST through their sponsored listings)Sponsored listings can place your website at the top of Google's first page within days! Our full service setup and Pay Per Click services, also known as search engine marketing, is an affordable and scaleable way to receive quick, relevant traffic to your website. Our full-service Pay Per Click (ppc) plans include options such as key phrase research, setup & maintenance, conversion tracking, geo targeting, scheduling, detailed monthly reports, and on-going phone support for highly effective campaigns.

Social media marketing
is initiated on social media web sites like Facebook, LinkedIn, MySpace, YouTube, Flickr, Twitter, Digg, Delicious, blogs, and relies on the premise that a marketing message, packaged in exceptionally good, outrageous or unique content, in the form of video, text, audio or widgets, can be virally distributed throughout the social web to invite people to interact and to share it with other people.

Unlike Word of Mouth Marketing, where the primary goal is to target "influencers" to spread the message online and offline, social media marketing is a marketing strategy that is based on connecting directly with the target communities, engaging them and generating content or discussion online. The latter can range from submitting a How-To article or Tip sheet to Digg or bookmarking it at Delicious, putting images up on Flickr, having conversations on Twitter, uploading videos to YouTube and establishing a Fan Page at Facebook or just passing a web page on to a friend via email.

Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.